Corporate coaching is a powerful collaboration tool between coach and person, team or organisation, to support executives and organizations to maintain structure while they focus on goals and action steps to achieve their mission statement. It is looking at how to attain greater possibilities, perceived or real.
No doubt many people will reach executive status of their own accord, sometimes successfully, and sometimes via the university of hard-knocks. Coaching helps to minimise unpleasant hardships by reducing the length of the journey to get to the goals desired. This is by keeping people inspired and on track. The process benefits both the person and the organization, as it is proven that investment in coaching increases the bottom line.
Corporate coaching helps individuals or teams in the company change previously held perceptions, improve value systems, increase skills and communication and decrease stress levels whilst reaching common goals. Coaching is about solution focus, and the ‘how-to’, to keep improving. Coaching is about personal integration of new and more rewarding ways of behaving in order to achieve the change or goals desired.
It is a way of clarifying the company or employees thoughts on their joint vision and goals, and firing up passion in order to drive deliberate attainable actions to achieve the results that are desired. Many self-help books will describe the steps to be taken, however a corporate coach is the lamp bearer, the personal guide and mentor to keep the company, team or employee on track. The coach is working with a ‘here-and-now’ real time experience, in a mindful or conscious way, to keep the path well lit so the person or team can stay focused, not stray or procrastinate along the way.
Corporate Coaching means facilitating change, and change is difficult to navigate because people are so hard-wired to certain ways of being and acting in their lives. Coaching accelerates personal growth and new learning that needs to be integrated into the selfhood of the person or team. A coach helps the company or employees achieve their goals by tweaking behaviours that are not helpful, and enhancing communication skills for better interpersonal relationships.
The Coach would:
- Need to know what the motivation and goal is of the company, team or employee.
- Build a relationship together to achieve the desired goal.
- Contract regarding the agreement, rules, protocols, timing of the coaching sessions and results required to measure success.
- Meet weekly initially to ensure the process is on track and behaviours and action steps have been exercised.
- Check in on any issues that may be holding the person, team or organization back.
There is short term coaching for development of an individual, which may be requested by a line manager and supported by HR, in which specific goals are agreed upon. This is normally once a week for three months. As in all coaching, personal resources, purpose, goal-orientation needs to be a commitment.
Executive coaching for management would normally be a longer time scale of three to six months or even up to a year. Assessment of personality type and management style would be assessed in order to set achievable goals in developmental and personal changes needed,. Action steps would be tailored to take to fit in with the company strategies for growth.
Follow-on coaching helps reinforcement of the changes in behaviour that were desired, to sustain developmental growth for the person, team or organization. This could be a quarterly check in with the people involved in the coaching process to maximize their performance.
A caveat is worth mentioning here: the person, team or organisation must be committed to the coaching process. They must commit to personal change and be accountable for the action steps, they need to take, and the goal setting process. They must take responsibility for their part in their own transformation. If you would like to know more about Corporate Coaching, email me direct.